For 120 years, LION JAPAN has been present as the No. 1 toothpaste in Japan with the contribution of oral care. It is common knowledge that the quality of life in Japan is guaranteed because oral care is one of the things that is considered early on. It was recorded in 1948 that toothpaste containing fluoride was found. Then in 1982, the discovery of toothpaste with the "Dextranase" Lowering Enzyme began.

Present in Indonesia in 1989, Ciptadent did not forget its roots as a oral care product that is loved by many families in Japan, and in Indonesia. Ciptadent is ready to become a family favorite by continuing to make the best innovations.